Our Clients in the News
Marketing is not the same discipline as it was even 5 years ago. Smart search engine marketing coupled with lead nurturing and measurement tools such as Eloqua and Marketbright are making the job of marketing practitioners more efficient and more effective, with program results highly measurable. The days of the CEO trying without success to understand ROI from his/her marketing investment are happily coming to an end.
That said, if your company is not strategically positioned based on business value rather than product/services features and your message isn't crafted to address the urgent needs of your prospective customers, the above efforts are destined to fail and sales will falter.
Many clients have seen dramatic benefits from The Walker Group's strategic marketing services. Those results include dramatic revenue growth, fund-raising success, successful exits, and numerous Gartner MQ ‘Leader' positioning victories.
Services include:
- Quick Start: Ensure your marketing strategy, messaging, and positioning are aligned with your customers' urgent needs and your organization's business goals
- Sales Jump Start: Quickly kick-start languishing sales
Quick Start
The Walker Group Quick Start ensures your marketing strategy, messaging, and positioning are aligned with your customers' urgent needs and your organization's business goals. Our approach focuses on clearly articulating your differentiated value in your target markets.
When should I call TWG?
- You have acquired a company and are looking to rationalize brand messaging and positioning
- You are attempting to launch or re-launch your company or product
- You are looking to enter into new markets
- You are looking to increase valuation to raise money or exit
- Your differentiation is no longer an advantage
- A changing competitive landscape is boxing in your company
- Although there is interest in your product, deals aren't closing
What's included?
You get new website content that clearly articulates your differentiated value. Other deliverables include:
- Updated product branding
- Company and product differentiation tied to core Intellectual Property and competencies
- Benefits statements for company, solution, and key products/services/features
- Recommended web home page content and structure
- “What we do” package
- Elevator pitch paragraph
- Text to be applied to website, sales tools, and collateral
- Operational marketing plan and budget
- Ongoing strategic marketing counsel
When will I be able to put this into action?
Click to view timeline
As former marketing executives, we understand the need to deliver sales tools and lead generation programs that incorporate updated messaging. The Walker Group Quick Start enables you to begin using recommendations within 6 weeks of kickoff.
What happens after the Quick Start?
After the Quick Start, your organization can run with the materials we deliver to accelerate sales to close. The Walker Group can also augment your current marketing staff or become your outsourced marketing organization. See marketing operations services for additional detail.
Sales Jump Start
The Walker Group “Sales Jump Start” is a proven approach to quickly kick-starting languishing sales. We focus on an often-ignored fundamental principle – sales most often stall when they fail to meet an urgent customer need. The Jump Start enables you to best communicate your differentiated value to your target customers by taking a customer- vs. product-centric approach to sales. The Jump Start also ensures that your current marketing activities and budget are aligned to closing business.
When should I call TWG?
- Your sales are flat or declining
- Although there is interest in your product or services, deals aren't closing
- A changing competitive landscape is boxing in your company
- You are attempting to launch or re-launch your company or product
- Your differentiation no longer closes deals
What's included?
The tools we deliver are specifically designed to "get to yes" quickly.
- Company and product value and differentiation built into:
- Updated sales presentation
- New web content
- Solution overview brochure
- Current marketing plan and budget assessment to ensure they are designed to close business
- Ongoing marketing counsel
The materials we deliver include detailed corporate and product messaging that clearly articulates your differentiated value to your target customers. Our customer-centric approach quickly incorporates input from customers, prospective customers, market research, TWG experts, and your internal resources. We ensure your company's core competencies and intellectual property tie to what matters most to your target customers.
When will I be able to put this into action?
As former sales and marketing executives, we understand the urgent need to deliver sales tools and lead generation programs that incorporate updated messaging to drive sales NOW. The TWG Jump Start enables you to begin leveraging recommendations within a few weeks of kickoff.
What happens after the Jump Start?
After the Jump Start, your organization can run with the materials we deliver to accelerate sales to close. The Walker Group can also augment your current marketing staff or become your outsourced marketing organization. The disciplines we support include: sales support, lead generation programs, product management and marketing, industry analyst relations and PR, website development and management, and collateral and sales tool development.