Services

Overview

The way companies buy has changed and your company's sales and marketing strategy must adapt in order for you to succeed. The buyer is in charge and they control the sales process. Buyers don't want to be sold to or talked at about what your company does or how great your products are. They decide what they want and when they want it and rely on quality content and peer reviews to make buying decisions.

To be successful, your company must be strategically positioned based on the business value you bring to the buyer rather than the features of your product/services. Clients rely on The Walker Group's strategic services to:

• Meet growth targets
• Enter new markets
• Improve brand equity.
• Raise money
• Exit successfully

Strategic Services include:

• Quick Start: Ensure your marketing strategy, messaging, and positioning are aligned with your customers' urgent needs and your organization's business goals
• Sales Jump Start: Quickly kick-start languishing sales

Operations Services

The way companies buy has changed and your company's sales and marketing strategy must adapt in order for you to succeed. The buyer is in charge and they control the sales process. Buyers don't want to be sold to or talked at about what your company does or how great your products are. They decide what they want and when they want it and rely on quality content and peer reviews to make buying decisions.

The Walker Group's Operations Services are specifically designed to tap into your buyers' priorities to drive sales and increase brand awareness. We build content and programs to fill the top of your pipeline with qualified opportunities, accelerate deals to close, and give your sales teams the tools they need to compete and win.

Lead Generation

All TWG Lead generation programs use our proven methodology

• Identify – Who are the right targets?
• Message – What message and call to action will trigger the desired behavior in your targets?
• Launch – What are the most effective mechanisms to reach your targets?
• Measure - How do you know what's working and what's not?
• Adjust – How do you quickly adjust message, campaigns, etc., based on immediate market feedback?

We employ a variety of programs and techniques to ensure optimal results including:

• Search Engine Optimization/Search Engine Marketing
• Social media
• eMarketing
• Lead tracking and measurement
• Customer retention/expansion programs

Content and Sales Tools

Arm your buyer with the content they need to make decisions and the salesforce with the right tools to compete and win.

• Industry/thought leadership Executive Briefs and Video Vignettes
• Sales deck
• Case studies
• Two-Minute Flash overview
• Win-loss analysis
• Competitive positioning
• Brochures

Analyst and Public Relations

Based on your market, a focused AR/PR strategy, incorporating social media as appropriate will propel awareness and momentum.

Web

Architect, design, and create a website that supports lead generation and drives transactions to close.

• Content and design
• Search engine optimization

Outsourced Marketing Operations

Outsource a portion or all of your marketing function to The Walker Group.

Outsourced Marketing Headcount Support

• Marketing Manager
• Product Marketing Manager