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90-Day Quick Start
An effective marketing strategy is critical for driving revenue growth, raising money, and optimizing shareholder value for exit. The Walker Group Quick Start is a proven approach to ensuring your marketing strategy, messaging, and positioning are aligned with your organization’s business goals. Our approach focuses on clearly articulating your differentiated value in your target markets.
When should I call TWG?
- A changing competitive landscape is boxing in your company
- Your sales are flat or declining
- Although there is interest in your product, deals aren’t closing
- You are attempting to launch or re-launch your company or product
- You are looking to increase valuation to raise money or exit
- Your differentiation is no longer an advantage
What’s included?
Our approach focuses on clearly articulating your differentiated value in your target market. The marketing strategy and positioning framework we deliver includes a detailed corporate and product messaging architecture that clearly articulates your differentiated value. It incorporates input and feedback from customers, prospective customers, market research, TWG experts, and your internal resources. Deliverables include:
- Company and product differentiation tied to core Intellectual Property and competencies
- Benefits statements for company, solution, and key products/services/features
- Updated product branding and naming
- Updated corporate overview presentation
- Recommended web home page content and structure
- “What we do” package
- Elevator pitch paragraph
- Text to be applied to website, sales tools, and collateral
- Ongoing strategic marketing counsel
When will I be able to put this into action?
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As former marketing executives, we understand the urgent need to deliver sales tools and lead generation programs that incorporate updated messaging. The TWG Quick Start enables you to begin using recommendations within 6 weeks of kickoff.
What happens after the Quick Start?
Not only strategic advisors, The Walker Group can augment your current marketing staff or become your outsourced marketing organization. The disciplines we support include: industry analyst relations and PR, product management and marketing, website development and management, collateral and sales tool development, and lead generation programs.