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Strategic Services - Sales Jump Start
The Walker Group “Sales Jump Start” is a proven approach to quickly kick-starting languishing sales. We focus on an often-ignored fundamental principle – sales most often stall when they fail to meet an urgent customer need. The Jump Start enables you to best communicate your differentiated value to your target customers by taking a customer- vs. product-centric approach to sales. The Jump Start also ensures that your current marketing activities and budget are aligned to closing business.
When should I call TWG?
- Your sales are flat or declining
- Although there is interest in your product or services, deals aren't closing
- A changing competitive landscape is boxing in your company
- You are attempting to launch or re-launch your company or product
- Your differentiation no longer closes deals
What's included?
The tools we deliver are specifically designed to "get to yes" quickly.
- Company and product value and differentiation built
into:
- Updated sales presentation
- New web content
- Solution overview brochure
- Current marketing plan and budget assessment to ensure they are designed to close business
- Ongoing marketing counsel
The materials we deliver include detailed corporate and product messaging that clearly articulates your differentiated value to your target customers. Our customer-centric approach quickly incorporates input from customers, prospective customers, market research, TWG experts, and your internal resources. We ensure your company's core competencies and intellectual property tie to what matters most to your target customers.
When will I be able to put this into action?
As former sales and marketing executives, we understand the urgent need to deliver sales tools and lead generation programs that incorporate updated messaging to drive sales NOW. The TWG Jump Start enables you to begin leveraging recommendations within a few weeks of kickoff.
What happens after the Jump Start?
After the Jump Start, your organization can run with the materials we deliver to accelerate sales to close. The Walker Group can also augment your current marketing staff or become your outsourced marketing organization. The disciplines we support include: sales support, lead generation programs, product management and marketing, industry analyst relations and PR, website development and management, and collateral and sales tool development