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Strategic Services - Quick Start
The Walker Group Quick Start ensures your marketing strategy, messaging, and positioning are aligned with your customers' urgent needs and your organization's business goals. Our approach focuses on clearly articulating your differentiated value in your target markets.
When should I call TWG?
- You have acquired a company and are looking to rationalize brand messaging and positioning
- You are attempting to launch or re-launch your company or product
- You are looking to enter into new markets
- You are looking to increase valuation to raise money or exit
- Your differentiation is no longer an advantage
- A changing competitive landscape is boxing in your company
- Although there is interest in your product, deals aren't closing
What's included?
You get new website content that clearly articulates your differentiated value. Other deliverables include:
- Updated product branding
- Company and product differentiation tied to core Intellectual Property and competencies
- Benefits statements for company, solution, and key products/services/features
- Recommended web home page content and structure
- “What we do” package
- Elevator pitch paragraph
- Text to be applied to website, sales tools, and collateral
- Operational marketing plan and budget
- Ongoing strategic marketing counsel
When will I be able to put this into action?
Click to view timeline
As former marketing executives, we understand the need to deliver sales tools and lead generation programs that incorporate updated messaging. The Walker Group Quick Start enables you to begin using recommendations within 6 weeks of kickoff.
What happens after the Quick Start?
After the Quick Start, your organization can run with the materials we deliver to accelerate sales to close. The Walker Group can also augment your current marketing staff or become your outsourced marketing organization. See marketing operations services for additional detail.