Our Clients in the News
Now more than ever, marketing is measurable. Tools such as Eloqua and MarketBright make it easier to nurture, track, and measure ROI for leads and programs. Search engine marketing and e-marketing programs offer efficiencies and effective ways of reaching target buyers and influencers. But tools are tools. Without the right programs in place, e-marketing and SEM fall short.
The Walker Group’s Marketing Operations Services are specifically designed to fill the top of your pipeline with qualified opportunities, accelerate deals to close, and give your sales teams the tools they need to compete and win.
As CMO, you know what needs to get done but you don’t have enough bandwidth or resources. The Walker Group can address your urgent operational marketing needs, as well as provide you with outsourced headcount.
Lead Generation
All TWG Lead generation programs use our proven methodology
- Identify – Who are the right targets?
- Message – What message and call to action will trigger the desired behavior in your targets?
- Launch – What are the most effective mechanisms to reach your targets?
- Measure - How do you know what’s working and what’s not?
- Adjust – How do you quickly adjust message, campaigns, etc., based on immediate market feedback?
We employ a variety of programs and techniques to ensure optimal results including:
- SEM
- eMarketing
- Social network marketing
- Lead tracking and measurement
- Customer retention/expansion programs
Sales Tools
Arm the salesforce with the right tools to compete and win.
- Sales deck
- Case studies
- Executive briefs
- Two-Minute Flash overview
- Win-loss analysis
- Competitive positioning
- Brochures
Analyst and Public Relations
Based on your market, a focused AR/PR strategy should propel awareness and momentum.
Web
Architect, design, and create a website that drives lead generation by succinctly communicating your value proposition.
- Content and design
- Search engine optimization
Outsourced Marketing Operations
Outsource a portion or all of your marketing function to The Walker Group.
Outsourced Marketing Headcount Support
- Marketing Manager
- Product Marketing Manager