Federal Marketing Services

Overview

The Walker Group combines a track record of delivering results with hundreds of years of collective experience working with the federal government and commercial companies. We have developed and executed a range of marketing services and programs and our team of professionals are dedicated to customer service, responsiveness, and getting the job done right – on time and on budget.

The Walker Group takes a “customer-first” approach to marketing program development and execution. We incorporate your customers’ needs and priorities into marketing strategies, programs, materials, and events to ensure all your marketing and outreach efforts resonate with your stakeholders and enable you to accomplish your mission.

Brand development and management

We begin by understanding your program goals and customers’ needs and then design, develop, and execute campaigns and marketing programs that ensure you are communicating your brand, image, and message appropriately. We measure results of the initiatives along the way and adjust as needed to ensure program effectiveness.

Communications

Whether you are targeting specific socio-economic groups, geographic areas, or other categories, all of the communications vehicles we design and develop are easy to understand and actionable. Everything we do is tailored to your audience and your mission. We know that different demographics respond to different approaches. For example, a 19 year old veteran returning from Iraq prefers to receive information online through text messaging, Facebook, and Twitter, while a Vietnam veteran would more likely respond to hard copy information (e.g., brochures, flyers) and e-mail.
           
Services and materials include:

• Brochures
• Pamphlets
• Flyers
• Videos
• Webcasts
• E-mail templates
• Illustrations
• Graphics
• Social media campaigns

Web design, development, and maintenance

An agency’s website is its most critical public conduit. The Walker Group has been designing and developing award-winning web sites for more than 15 years. Our approach incorporates the requirements of your core stakeholders (e.g., customers, agency employees, partners, and IT) as well as your agency, office, or program mission.

Services include:

• Site design and architecture
• User interface design
• Content development
• Graphic design
• Usability testing
• Web page development
• Content management system support
• Flash/video development
• Information assurance and security practices and policies
• Search engine optimization
• Ongoing maintenance

Public relations and advertising

Federal agencies have a myriad of audiences to which they need to communicate, including the public, employees, Congress, and in many cases, the industries which they regulate. The Walker Group combines government and commercial expertise to deliver public relations and advertising strategies, plans and campaigns. Based on mission goals and the target audience, we craft the right message using the appropriate communications vehicles to impact the appropriate target audience.

Services include:

• Public awareness campaigns
• Public service announcements
• Public reputation management
• Crisis communications
• General public relations counsel
• Mission-specific or generalized outreach programs
• Market research and reporting
• Public opinion polling
• Multi-media advertising campaigns, including social media

Event management

Planning and executing a meeting or tradeshow can be time consuming and overwhelming. It can take weeks of your staff’s time to coordinate all the moving pieces and they still have their “day jobs” to do. The Walker Group has successfully planned and executed hundreds of events. We take the burden off of your organization, providing a cost-effective, efficient way of ensuring your event goes off without a hitch – no matter the size or location.

We will plan, coordinate, and execution all pre-event, on-site, and post-event activities.

Program measurement and metrics

We measure the effectiveness of all programs, campaigns, and materials we produce and provide feedback and metrics so you can determine what worked and what needs to be improved for the next program or campaign.

We support the following NAICS codes

541613 – Marketing Consulting Services
541810 – Advertising Agencies
541910 – Marketing Research & Public Opinion Polling
541820 – Public Relations Agencies
541430 – Graphics Design Services

Background and Experience

Chris Walker

For the past 20 years, Chris Walker has provided strategic counsel and driven numerous successful programs for many legislative and executive branch stakeholders. As Director of Message within the Office of Legislative Affairs at the Clinton White House, Chris helped formulate and execute the President’s communications strategy for key legislative priorities including NAFTA, MFN for China, the TeleCom Act of 1996, and Campaign Finance Reform.

Chris founded The Walker Group in 2005.

Chris is a graduate of Duke University. He and his family reside in Washington, DC.

Seth Lucash

During his 20-plus year career, Seth Lucash has worked for several companies that provided services to the US Air Force, Army, and Navy, the CIA, Department of Homeland Security, NASA, The US Treasury, the Department of Energy, the National Institutes of Health, and many others. Seth is an experienced sales and marketing executive and has developed, managed, and executed a broad range of marketing and business development strategies and programs that have lead to several companies being successfully acquired.

Seth graduated from Binghamton University with a degree in management and did his graduate studies at Rice University in organizational development. He and his family currently reside in Maryland.

Scott Byrnes

During his 15-plus year career, Scott Byrnes has worked for companies that provided services to the US Army, Department of Health and Human Services, Department of Housing and Urban Development, Department of Labor, Department of Veterans Affairs, the Nuclear Regulatory Commission, and many others. Scott is a seasoned sales and marketing executive who has continually demonstrated results in developing, managing, and executing marketing and sales strategies, leading to a successful IPO, and a track record of growth.

Scott graduated from the University of Richmond with a degree in finance and marketing. He currently resides in Washington, DC with his wife and two children.