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The way companies buy has changed and your company's sales and marketing strategy must adapt in order for you to succeed. The buyer controls the sales process. They decide what they want and when they want it and rely on quality content and peers to make buying decisions. To be successful, your company must be positioned based on the business value you bring to the buyer rather than the features of your product/services.

The Walker Group is a sales and marketing services firm. Our “secret sauce” is our ability to translate customer priorities into strategies, programs, and materials that resonate with the target buyer, driving business results. Clients rely on our services to:

  • Meet growth targets
  • Enter new markets
  • Improve brand equity
  • Raise money
  • Exit successfully

The Walker Group is headquartered in Washington, DC, with offices in Tysons Corner, VA. To learn more, please contact 800-573-2570 or contact@walkerlimited.com.

Chris Walker

Chris Walker
View Chris Walker's profile on LinkedIn

Prior to founding The Walker Group, Chris Walker held executive marketing positions at public and private companies, as well as serving as Director of Message in the Clinton White House. At the Walker Group, Walker and his team have developed and executed many global sales and marketing campaigns contributing to hundreds of millions of dollars in revenues for its clients.

As VP of Marketing at USinternetworking, Walker directed worldwide marketing strategy and operations. USi was acquired by AT&T in 2006. Chris Walker joined USi in 2000 from Digital Education Systems, where he directed business development.  Digital Education Systems was acquired by Paragon Solutions in early 2000.

As Director of Message within the Office of Legislative Affairs at the White House, Walker helped formulate and execute the President’s communications strategy.   Walker orchestrated the communications strategies to drive support for key White House priorities including NAFTA, MFN for China, the TeleCom Act of 1996, and Campaign Finance Reform.

Chris is a graduate of Duke University. He and his family live in Washington, DC.

Seth J. Lucash

Seth LucashSeth has 20 years of executive marketing and product management experience and, as CMO, has helped lead 4 companies to successful exits.     

Seth was Chief Marketing Officer of SecureInfo. Under his leadership, the company developed a renewed focus and achieved 50% revenue growth from 2006 to 2007. Seth joined SecureInfo after serving as Vice President of Marketing for e-Security, Inc. During Seth’s tenure, the company grew by more than 50% and his innovative sales and marketing strategy and programs led to e-Security’s successful acquisition by Novell in April 2006. 

Seth also served as Vice President of Marketing for POMS Corporation (acquired by Honeywell), Director of Marketing for GE Global eXchange Services, Vice President of Marketing for B2eMarkets (merged with Verticalnet, Inc), Vice President of Marketing for Digital Paper (acquired by e-Plus, Inc), and held several sales and marketing positions at IBM. He graduated from Binghamton University with a degree in management and did his graduate studies at Rice University in organizational development.

Scott Byrnes

Scott ByrnesScott Byrnes has more than 15 years of sales, marketing and product management experience in the information technology industry.  

Scott was Vice President of Marketing for HandySoft Global Corporation, where he charted a new product direction and spearheaded its development. Scott successfully repositioned and rebranded the company around a set of innovative capabilities, ultimately differentiating it within the crowded Business Process Management (BPM) software sector.  

Before HandySoft, Scott was Director of Corporate Communications for Plateau Systems, where he more than doubled the company’s media placements and oversaw analyst relations efforts that resulted in the company’s #1 ranking by the IT community’s two leading analyst firms.  

Scott joined Plateau Systems from Vastera, where he ran corporate communications and participated in the company’s S1 filing and successful IPO. Prior to Vastera, Scott spent five years at Manugistics in sales and sales leadership roles.  

He began his career with Andersen Consulting (now Accenture).  

Scott graduated from the University of Richmond with a degree in finance and marketing. He currently resides in Washington, DC with his wife and two children.

Donnie Fowler

Donnie FowlerDonnie Fowler has achieved a leading role in both high technology and national political circles through his work as Vice President at TechNet in Silicon Valley, at the Federal Communications Commission in Washington, in the Clinton White House, and with five of the last six presidential campaigns. He is the co-founder of three enterprises -- a mobile text messaging company, a public affairs company, and a clean tech consulting firm. His efforts focus on growing and monetizing communities using traditional and new media tools, developing and executing paid media campaigns, and driving business development opportunities by connecting high tech companies to new customers, to potential investors, and to the public policy sector.

While at TechNet, a national organization of high tech CEOs and venture capitalists based in Silicon Valley, Fowler was responsible for bridging the gap between tech leaders and policymakers so that the bottom line interests of those companies was advanced. His efforts for clients such as Facebook, CNET News, Paramount Pictures, the Biotech Industry Organization, EnTrust Capital Management, and Stanford University opened new markets, protected existing interests, and expanded audiences and brands.

 

 

 
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